![]() But based on Becker’s statement, I’m inclined to recommend adding logos to all emails. Testing is ineffective, as logos are always either on or off, not conducive to a 50/50 split test. ![]() This is the first hard data I’ve come across directly linking brand logos to email performance. When a brand logo is displayed in the inbox, recipients are “10% more likely to actually open the email, because they see which brand it is from, and they are more likely to trust it,” according to Marcel Becker, Director of Product Management at Verizon Media Group (Yahoo! Mail and AOL). Want to get in on Early Access? Read our blog post for more details and sign up today – it’s totally free!ġ0% increase in open rates, based on one small change Welcome to the PeakInbox blog! While we wait for annotations to be released to the Gmail web, we wanted to start sharing some of the tips and tricks we have learned while building the only tool for Annotation analytics and real-time A/B/n testing.
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